Abstract

In this study, it takes the interpretation of internationalization brand of sports nutrition food as the cutting point, by means of explaining the difficulties that Chinese sports nutrition food brand encountered at the present stage to explore the route of realizing the internationalization brand of sports nutrition food. With the rapid development of Chinese economic growth, the brand of Chinese sports nutrition food is also facing the fierce global market competition.

Keywords:

Global competition, internationalization brand, sports nutrition food,

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Competing interests

The authors have no competing interests.

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Copyright

The authors have no competing interests.