Abstract

Case analysis to identify innovative strategies for food security occurred in the Oriental Hotel, voluntarily implement food safety control. Food security strategy investigation and the reasons for their use of multiple data sources, including accommodation and catering industry to implement and document interviews with key decision makers in the hotel performed to observe the business environment were examined. This finding suggests that addressing food security, not only is the food control strategy, when the issue of marketing and business strategy is very important. The results of this study also demonstrated the relationship between reward and food security strategies. Interview analysis showed that the attitude of senior management in the hotel's food security policy, the company's ability to significantly dependent on the corporate image.

Keywords:

Food safety control, food security, innovation, strategy,

References

Competing interests

The authors have no competing interests.

Open Access Policy

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Copyright

The authors have no competing interests.