Abstract

This study takes the definition of consumer's behavior as the key point, with the interpretation of the influencing factors of consumer's behavior as well as the effect of consumer's behavior on food enterprise's marketing strategy, combined with the analysis of influencing factors of affecting customer's food purchasing channels, discussing the choice of food enterprise's marketing strategy. With the improvement of economy and living standard, the consumption demands of public on food are increased largely. Food enterprises should pay attention to the analysis of the consumer's behavior towards food, so as to formulate the marketing strategy in accordance with the enterprise.

Keywords:

Consumer behavior, food enterprise, marketing strategy,

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Competing interests

The authors have no competing interests.

Open Access Policy

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Copyright

The authors have no competing interests.