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Abstract
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Article Information:
A Comparative Analysis of Urban Residents’ Consumption Decision-making Behavior in Rural Tourism Based on Food Circulation Channels Perspective
Hui Song
Corresponding Author: Hui Song
Submitted: January 25, 2015
Accepted: February 14, 2015
Published: July 15, 2015 |
Abstract:
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In this study, we set an empirical analysis model about urban residents’ rural tourism decision-making and analyze influential factors mechanism based on food circulation channels. The result shows that: first, personal disposable income is the most important factor that will affect consumption decision-making in rural tourism, the regression coefficient of urban residents personal disposable income is 0.071; sec, discretionary time is the most significant variable in urban residents' personal characteristics, the sig value is 0.007 and the regression coefficient is positive; third, infrastructure condition variables' sig value is less than 0.1, the regression coefficient value is -0.029, probably because the city residents to participate in the study area of rural tourism is more focus on rural tourism ecological environment quality and less attention on the infrastructure; finally, the environment quality has high coefficient value as 0.048, means that rural personnel's service quality plays a positive effect. On this basis, we put forward relevant suggestions.
Key words: Decision-making, food circulation channels, rural tourism, urban residents, , ,
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Cite this Reference:
Hui Song, . A Comparative Analysis of Urban Residents’ Consumption Decision-making Behavior in Rural Tourism Based on Food Circulation Channels Perspective. Advance Journal of Food Science and Technology, (11): 837-843.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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