|
Abstract
|
Article Information:
Analysis on the Impact Factors of Consumers’ Purchase Intention of Sports Food
Wu Fangrong
Corresponding Author: Wu Fangrong
Submitted: December 26, 2014
Accepted: March 4, 2015
Published: July 05, 2015 |
Abstract:
|
Along with the development of the modern society, the people's request to the life quantity is also higher and higher and sports have gradually become a trend. An increasing number of people participate in physical exercise and then the demand of sports food is also growing. Based on the survey of the consumers, this study employs the binary Logistics regression method to analyze the factors that influence consumers’ purchase intention and make recommendations accordingly from both producers and consumers. The research has important practical significance for sports food production enterprises to develop the market and for consumers to choose sports food.
Key words: Impact factors, purchase intention, sports food, , , ,
|
|
Abstract
|
PDF
|
HTML |
|
Cite this Reference:
Wu Fangrong, . Analysis on the Impact Factors of Consumers’ Purchase Intention of Sports Food. Advance Journal of Food Science and Technology, (9): 642-645.
|
|
|
|
 |
ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
 |
| Information |
|
|
|
|
| Sales & Services |
|
|
|
|
