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Abstract
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Article Information:
An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry
Yazhou Xiong, Qianxia Lu and Rui Wang
Corresponding Author: Yazhou Xiong
Submitted: January 19, 2015
Accepted: February 22, 2015
Published: June 20, 2015 |
Abstract:
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This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacle to promotion of green marketing. Finally some countermeasures are proposed to promote the marketing effectiveness of green food industry in Hubei Province.
Key words: Evaluation, fuzzy comprehensive evaluation, green food, marketing effectiveness, , ,
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Cite this Reference:
Yazhou Xiong, Qianxia Lu and Rui Wang, . An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry. Advance Journal of Food Science and Technology, (7): 514-517.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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