Abstract

The purpose of this study was to study the factors Tangshan consumer buying behavior of green fruit. In this study, we investigate the behavior that consumers purchase green fruit in Tangshan City. And we analyzed the main factors that affect the level of consumer purchase. The results show that the degree of consumers to buy green fruit is low. Consumers' gender, income and the trust in green fruit are the main factors that affect the purchasing behaviors.

Keywords:

Food security, green fruit, logistic regression model, purchasing behavior,

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Competing interests

The authors have no competing interests.

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The authors have no competing interests.