Abstract

As social networks continue to proliferate, the question arises as to how to attract students and researchers to different online sites. In this regard, the present study focused on the interactivity of social networks and their role in satisfying students. Accordingly, this study proposed a model comprising of factors that assist in answering the study questions. A developed questionnaire was then distributed to 132 students and users’ of social media websites that obtains relevant information regarding technology acceptance, interactivity and satisfaction of students. The findings suggested that both Technology Acceptance Model (TAM) related factors as well as interactivity affect the satisfaction and academic performance of students.

Keywords:

Collaborative learning , engagement , higher education, satisfaction , social media,

References

Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.