Abstract

With the rapid development of telecommunication technologies, various high-speed wireless broadband standards have been proposed in recent years. Based on the Technology Acceptance Model and the Innovation Diffusion Theory, this study investigates the attitude of general users toward using and intending to use 4G WiMAX. Research data are collected from a survey administered to people with experience using WiMAX. Based on research results, we suggest WiMAX operators pay additional attention to the compatibility of WiMAX with other networking technologies and continue to offer services that are practical to users to influence their attitude toward WiMAX and thus their intention to use it. Moreover, WiMAX operators should accelerate their cooperation with roaming and continue to offer free trials of WiMAX to enhance the perceived usefulness of WiMAX and the users’ intention to use it. This study aims to provide some references on future development for related service operators.

Keywords:

4G WiMAX, innovation diffusion theory, technology acceptance model,

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Competing interests

The authors have no competing interests.

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