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     Research Journal of Applied Sciences, Engineering and Technology


Investigating Food Export Opportunities of the United State from a Global Perspective: Applying Shift Share Analysis

1Alireza Ziaei-Moayyed, 2Yasha Sazmand Asfaranjan, 1Maedeh Amiri, 3Ali Maneshi and 3Farzad Shirzad
1Imam Khomeini International University (IKIU), Iran
2Management and Science University, Malaysia
3 University Technology Malaysia
Research Journal of Applied Sciences, Engineering and Technology  2013  21:5057-5063
http://dx.doi.org/10.19026/rjaset.5.4397  |  © The Author(s) 2013
Received: October 08, 2012  |  Accepted: November 19, 2012  |  Published: May 20, 2013

Abstract

The paper aims to analyze the exported food data of the United States in order to forecast the future of the export. The export data were collected from export.gov. The U.S. export data on more than forty destination countries, six products, for a period of ten years were collected and analyzed. The shift-share analysis was employed in data analysis. The study was carried out based on the export figures of food products namely, food and kindred products, grain and oilseed milling products, starch and vegetable fats and oils, meat products (except poultry), dairy products and poultry, prepared or preserved. The result of the study gives managers and researchers new insights into future export and market trend based on the previous export data of the products.

Keywords:

Food industry, Global marketing, shift share Analysis, the United States of America, the USA,


References


Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.

ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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