Abstract

The aim of the present study was to investigate the cultural impacts of globalisation on the national media (television). The study was conducted by survey and a designed questionnaire was constructed for data collection purposes. The study population comprised all students of cultural affairs management, cultural affairs planning, cultural affairs management and planning, cultural management and planning, decision - making and policy - making and media management from Science and Research Branch, Islamic Azad University of Tehran; of whom 160 candidates were selected as sample population to complete the designed questionnaire according to the sample size table by Krejcie and Morgan. Results of this study demonstrated that education, lifestyle and life skills are of globalisation elements with an influence on the national media in the midst of the globalisation era; among which lifestyle had the greatest impact. A number of suggestions were made in order to employ measures to pursue quality improvements in the national media, its greater focus on globalisation and shifting towards this paradigm, including: Persian language and literature development and providing necessary means for Persian language teaching programs at universities around the world, development and amplification of the Islamic Republic of Iran’s culture; culture of munificence and martyrdom and the truth behind Iranian people’s defence of their country to name a few, establishment and development of satellite, radio and television networks in various languages as well as establishment and reinforcement of the news agencies and offices.

Keywords:

Culture, education, global society, lifestyle, life skills, policy-making,

References

Competing interests

The authors have no competing interests.

Open Access Policy

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Copyright

The authors have no competing interests.