Research Article | OPEN ACCESS
Urban Tourism Promotion: What Makes the Difference
Ãœlke Evrim Uysal
Department of Social Research, University of Helsinki, Unioninkatu 37, P.O. Box 54, 00014, Finland
Current Research Journal of Social Sciences 2013 1:17-27
Received: October 22, 2012 | Accepted: December 14, 2012 | Published: January 25, 2013
Abstract
Research on urban tourism promotion has recently gained a considerable importance. Urban tourism promotion plays a crucial role in raising the tourism profile of the city. Given the difference of cities, it is astonishing to discover that cities’ tourism promotion materials repetitively use similar slogans, phrases and expressions. This study evaluates tourism promotion of two different cities, Helsinki and Istanbul, which rely on three common selling points: ‘the city between the East and West’, ‘the city of tolerance’ and ‘city size’. The study examines tourism materials by using content analysis in order to identify how these categories are used and how they represent Helsinki and Istanbul.
Keywords:
City marketing, content analysis, Helsinki, Istanbul, tourism promotion, urban tourism,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2041-3246
ISSN (Print): 2041-3238 |
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