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     Asian Journal of Business Management


Conceptual Approach to Effect of Information Asymmetry on Auction and Bidding

1F.A. Sowunmi, 1O.C. Omigie, 2L.O. Aikabeli and 3M.A. Salako
1Department of Agricultural Economics, University of Ibadan, Ibadan, Nigeria
2Department of General Studies
3Department of Accountancy, MoshoodAbiola Polytechnic, Abeokuta
Asian Journal of Business Management  2014  2:76-83
http://dx.doi.org/10.19026/ajbm.6.5331  |  © The Author(s) 2014
Received: January 31, 2012  |  Accepted: April 07, 2012  |  Published: May 15, 2014

Abstract

This study examines the theoretical effect of information asymmetry on auction and bidding. The study indicates the significant impact of information asymmetry on the price the winner pays in an auction process. The impact varies from one form of auction to the other. In sealed-bid auction, the more informed party has a much higher marginal expected return than the uninformed competitors. The probability of loser's curse is markedly higher than the probability of winner's curse among uninformed participants that have high private value in English auction. Since bidders are more affected by information asymmetry, it is recommended that bidder should seek for information on goods of interest and also ensure that inspection is carried out on prospective purchases before the auction commences in order to reduce the negative effect of information asymmetry on bidder.

Keywords:

Auction, common value, lemon market, reserve price, winner's curse,


References


Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.

ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
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