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Abstract
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Article Information:
Buyers’ Attitude and Preference towards Flat/Apartments
R. Renganathan, V. Srinivasakumar and S. Balachandran
Corresponding Author: R. Renganathan
Submitted: October 29, 2014
Accepted: December 27, 2014
Published: April 05, 2015 |
Abstract:
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Nowadays people would like to have and live in their own house. Because of the growing population and lack of sufficient place, cities cannot grow horizontally. Building promoters and contractors in real estate industry are concentrating on the construction of flats/apartments even in cities like Trichy/Tamilnadu. In order to thrive and excel in the competitive environment flat promoters have to understand the expectations, tastes, preferences and lifestyle of the buyers. Two hundred and fifty customers who were living in the flats at Trichy area were included for this study. Findings of this study reveal that people living in the flats are giving importance to location of the flat, price, Swimming pool, Surveillance camera, living space, parking facility, lighting facility, lift and safety. This study will be useful for the customers to express about their opinion with regard to various aspects of flats and also useful for the flat promoters to understand about their buyers.
Key words: Buyer preference, construction industry, flat, promoters, real estate, ,
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Cite this Reference:
R. Renganathan, V. Srinivasakumar and S. Balachandran, . Buyers’ Attitude and Preference towards Flat/Apartments. Research Journal of Applied Sciences, Engineering and Technology, (10): 813-818.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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