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Abstract
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Article Information:
Linking Swot and Financial Performance: An Empirical Study
Alagirisamy Kamatchi Subbiah Sukumaran, R. Amudha and R. Alamelu
Corresponding Author: Alagirisamy Kamatchi Subbiah Sukumaran
Submitted: September 18, 2014
Accepted: October 17, 2014
Published: December 20, 2014 |
Abstract:
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This empirical study is in the direction of exploring the linkage of SWOT and financial performance. Strengths, Weaknesses, Opportunities and Threats (SWOT) analyses a firm’s strengths, weaknesses, opportunities and threats (SWOT) and formulates its strategies based on that analysis. The result of the analysis can also be helpful for the correction of the existing strategies. SWOT analysis can reveal how a firm is placed in the business environment. The opportunities, threats, strengths and weaknesses (SWOT) faced by public limited companies in Coimbatore District, Tamilnadu, India during the period 2009-2014 have been ascertained through a questionnaire and they were related to their sales and profit performance for the terminal year 2005 with the help of multiple regression. Strengths, Weaknesses, Opportunities and Threats (SWOT) are measured in terms of Total Weighted Scores and these combined with Gross Assets deployed by the responding companies are taken as independent variables and Sales and, Profit before Depreciation, Interest and Tax have been considered as dependent variables. Significant relationship has been found based on the data collected and analyzed.
Key words: Financial performance, JEL M100, linkage, SWOT, , ,
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Cite this Reference:
Alagirisamy Kamatchi Subbiah Sukumaran, R. Amudha and R. Alamelu, . Linking Swot and Financial Performance: An Empirical Study . Research Journal of Applied Sciences, Engineering and Technology, (23): 2329-2333.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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