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Article Information:
Management Education: A Strategic Vista by Balanced Scorecard Method
R. Alamelu, S. Selvabaskar and S.C. Sivasundaram Anushan
Corresponding Author: R. Alamelu
Submitted: February 03, 2014
Accepted: February 10, 2014
Published: June 10, 2014 |
Abstract:
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Quality improvement is a highly vital objective for the intensely competitive global business. During the past, Indian firms have been subjected to the clarion call that the quality of products and services need to be improved to match the level of their superior counterparts in foreign countries. The shift of manager’s role in 21st century provides the context of the quality challenges faced by graduate schools in management. There are several challenges of management education faces which require change in the character and structure of management education, integration of management education with corporate sector, up gradation of curriculum and course content, designing of different programs for executives, emphasis on research and consultancy. There is a huge gap between the vision and the strategy of management education institutions. The Balanced Score Card is a synergy tool that links vision and strategy to everyday action by translating the strategy in to strategic priorities and initiatives, relating these to clear tangible strategic outcomes and have to strive for: satisfied stakeholders, delighted customers, efficient and effective processes and motivated workforce. This study seeks to represent a framework for management education institutions in Madurai city using the four perspectives of Balanced Scorecard approach that can be used to identify critical success factors, possible measures for performance objectives and recommend strategies for realizing vision.
Key words: Balanced scorecard, management education institutions, performance objectives, strategy, , ,
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Cite this Reference:
R. Alamelu, S. Selvabaskar and S.C. Sivasundaram Anushan, . Management Education: A Strategic Vista by Balanced Scorecard Method. Research Journal of Applied Sciences, Engineering and Technology, (22): 4801-4805.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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