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Article Information:
Identifying and Ranking the Effective Factors on City Brand Determination (Tehran)
Sahar Mohammadi Bazargani
Corresponding Author: Sahar Mohammadi Bazargani
Submitted: August 21, 2013
Accepted: September 03, 2013
Published: March 20, 2014 |
Abstract:
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This study obtains the probable information by analyzing data pertaining to the sample and finally attributes this information to the main universe. To gather theoretical basic principles related to the subject and to investigate research background, library method has been applied. This paper has used multi-stage cluster sampling method. With regard to the significance level of less than 0.05 for all factors, Chi-square test approved the significant relation of all factors by 95% confidence. Spearman correlation coefficient test revealed that correlation coefficients of this paper factors (environmental, economic, social cultural, historical, infrastructural, political) with Tehran branding are 0.429, 0.555, 0.431, 0.462, 0.611, 0.643, respectively. Friedman ranking test ranked factors effective on Tehran branding as environmental, historical, infrastructural, economic, political, social-cultural, respectively.
Key words: Brand, city branding, city management, city marketing , , ,
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Cite this Reference:
Sahar Mohammadi Bazargani, . Identifying and Ranking the Effective Factors on City Brand Determination (Tehran). Research Journal of Applied Sciences, Engineering and Technology, (11): 2381-2386.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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