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Article Information:
Cultural Technology Acceptance Model for Consumers’ Acceptance of Arabic E-Commerce Websites
Omar (Mohammad Ali) Al-Qudah and Kamsuriah Ahmad
Corresponding Author: Omar (Mohammad Ali) Al-Qudah
Submitted: May 29, 2013
Accepted: June 25, 2013
Published: February 27, 2014 |
Abstract:
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The aim of this study is to identify the factors affecting consumer’s acceptance of Arabic e-commerce websites and to propose a cultural technology acceptance model for consumer’s acceptance of Arabic e-commerce websites. The proposed model was built based on, technology acceptance model, trust, perceived risk and Hofstede’s cultural values as moderators between trust and perceived risk and purchase intention. In addition, Arabic language from literature review was added. Based on these theories and concepts, this study identifies the factors affecting consumer’s acceptance of Arabic e-commerce websites.
Key words: Arabic e-commerce websites, culture, Hofstede’s cultural values, perceived risk, purchase intention, technology acceptance model, trust
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Cite this Reference:
Omar (Mohammad Ali) Al-Qudah and Kamsuriah Ahmad, . Cultural Technology Acceptance Model for Consumers’ Acceptance of Arabic E-Commerce Websites. Research Journal of Applied Sciences, Engineering and Technology, (8): 1623-1633.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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