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2013 (Vol. 6, Issue: 23)
Article Information:

A Review of Cultural Values Impact on Consumers’ Intention in the Context of Online Shopping

Omar Mohammad Ali al-Qudah and Kamsuriah Ahmad
Corresponding Author:  Omar Mohammad Ali al-Qudah 

Key words:  Consumers’ intention, cultural values, culture, e-commerce, online shopping, ,
Vol. 6 , (23): 4438-4444
Submitted Accepted Published
February 21, 2013 April 02, 2013 December 15, 2013

This study is intended to review the influence of cultural values on consumers’ intention to conduct online transactions. With the increase of online shopping in e-commerce sector and its impact on the national economy, it is essential for scholars to examine the factors that significantly affect the consumers’ intention when they engage in online shopping. Consequently, several related studies are reviewed to build a foundation to propose the importance of culture and cultural values. Most of the studies show the significant impact of culture on online shopping or e-commerce.
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  Cite this Reference:
Omar Mohammad Ali al-Qudah and Kamsuriah Ahmad, 2013. A Review of Cultural Values Impact on Consumers’ Intention in the Context of Online Shopping.  Research Journal of Applied Sciences, Engineering and Technology, 6(23): 4438-4444.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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