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Article Information:
The Theory and Empirical Research of Customer Marketing Based on Satisfaction
Jingdong Chen and Yidan Liu
Corresponding Author: Jingdong Chen
Submitted: September 27, 2012
Accepted: December 11, 2012
Published: May 15, 2013 |
Abstract:
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With the richness of product and complexity of customer buying behavior, the limitation of marketing theory has become increasingly prominent and customer marketing theory is extensive attention. Research of customer satisfaction greatly promoted the development of customer marketing, but the existing research emphasize the customer satisfaction of the results and feedback effects, but oversight its core link role. Based on the existed theory and practice, this study aims to find the way to achieve customer satisfaction and verify all of aspects to enhance the role of customer satisfaction.
Key words: Classify, customer profit, customer satisfaction, customer marketing, define grade, ,
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Cite this Reference:
Jingdong Chen and Yidan Liu, . The Theory and Empirical Research of Customer Marketing Based on Satisfaction. Research Journal of Applied Sciences, Engineering and Technology, (20): 4900-4904.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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