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Abstract
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Article Information:
Study of Value Co-Creation in CoPS
Mingli Zhang and Jianhua Ye
Corresponding Author: Jianhua Ye
Submitted: September 07, 2012
Accepted: October 25, 2012
Published: May 05, 2013 |
Abstract:
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Value co-creation is associated with specific investment in the context of CoPS. The feature of CoPS decides that the study of co-creation cannot execute without regarding asset specificity. This study considers that value co-creation will be associated with specific value, which is outcome of relationship value and asset specificity. Supplier and customer have a close relation, which conducts to specific investment and then it turns to obstacle for competitors. Trust, commitment and satisfaction are involved in the process of value co-creation and the process of value co-creation leads to relationship expansion.
Key words: Value co-creation, specific value, trust, commitment, satisfaction, ,
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Abstract
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Cite this Reference:
Mingli Zhang and Jianhua Ye, . Study of Value Co-Creation in CoPS. Research Journal of Applied Sciences, Engineering and Technology, (18): 4504-4509.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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