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2013 (Vol. 5, Issue: 09)
Article Information:

Investigating the Consumer Alienation Model in Iranís Market place

Kambiz Heidarzadeh Hanzaee and Banafshe Golpour
Corresponding Author:  Kambiz Heidarzadeh Hanzaee 

Key words:  Consumer alienation, consumer alienation scale, Iran marketplace Neil K. Alli, , , ,
Vol. 5 , (09): 2821-2825
Submitted Accepted Published
March 05, 2012 April 20, 2012 March 20, 2013

In Current survey Allisonís Consumer Alienation from Market place is evaluated in Iranís environment. Tehran as capital of Iran has chosen as target of cluster sampling. Collected data analyzed with Exploratory Factor Analysis by means of SPSS 19 and and confirmatory factor analysis via Lisrel. Alisonís scale has 4 factors and 35 items by default, after data processing, extracted factors has ended to same 4 factors and 17 items. The rest of the study is organized as follows: In introduction, a brief review of consumer alienation. Materials and Methods is describes, Allisonís point of view and scale, the methodology of this research and presents the proposed approach besides, the data/population for validating the model is discussed there and next approach is validated and implemented using real market data. Significant findings are indicated in results and in discussion the results of current survey is compared with two most important similar studies. Conclusion summarizes the study and talks about and future study. Eventually, Table 1 is added.
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  Cite this Reference:
Kambiz Heidarzadeh Hanzaee and Banafshe Golpour, 2013. Investigating the Consumer Alienation Model in Iranís Market place.  Research Journal of Applied Sciences, Engineering and Technology, 5(09): 2821-2825.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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