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2013 (Vol. 5, Issue: 05)
Article Information:

A Study on Psychological and Physiological Responses to Emotions Evoked by Clothing Styles Using SAM Model and ERPs

Lü Jia and Chen Dongsheng
Corresponding Author:  Lü Jia 

Key words:  Clothing, emotion dimensions, ergonomics, ERPs, visual evoke, ,
Vol. 5 , (05): 1740-1743
Submitted Accepted Published
July 27, 2012 September 03, 2012 February 11, 2013
Abstract:

The research target of this study was visual emotions evoked by sportswear of female college students. The main purpose of this study was explored the interaction of human psychological emotion and physiological Event-Related Potentials (ERPs) response through SAM model and ERPs instrument in clothing field. The results indicated that: 1. Pleasure of emotion dimension could be as the index of assessing consumption desire. 2. For pleasure and arousal, the most obviously changes of brainwaves were observed from 200 ms to the end of stimulate in forehead area. 3. High pleasure and arousal caused great ERPs amplitudes in the middle of forehead area. 4. Psychology and physiology had consistency in the dimension of clothing styles.
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  Cite this Reference:
Lü Jia and Chen Dongsheng, 2013. A Study on Psychological and Physiological Responses to Emotions Evoked by Clothing Styles Using SAM Model and ERPs.  Research Journal of Applied Sciences, Engineering and Technology, 5(05): 1740-1743.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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