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2013 (Vol. 5, Issue: 05)
Article Information:

Research on the Supply Chain Buy-Back Modes Based on the Consumerís Strategic Returns with the Competition

Qin Juan-Juan and Zhao Daozhi
Corresponding Author:  Qin Juan-Juan 

Key words:  Buy back mode, competing environment, consumersí strategic returns, game theory, supply chain, ,
Vol. 5 , (05): 1503-1510
Submitted Accepted Published
March 31, 2012 August 28, 2012 February 11, 2013

In this study, we have a research on the supply chain buy-back modes based on the consumerís strategic returns with the competition. In the supply chain with the manufacturer and two competing retailers, discuss the three supply chain buy-back modes focusing on the consumerís strategic returns from the point of the manufacturers: the manufacturers repurchasing the return products through the retailers; the manufacturers repurchasing the return products directly; the asymmetric return repurchasing mode. By analyzing the three models, the manufacturersí and two retailersí optimal decision and the optimal profits are obtained, which provides the suggestions for the members to choose the right supply chain buy-back mode. The results show that: in the different buy back mode, the playersí profits in the supply chain are different; the choice of the buyback modes depends on the consumersí return rate, the proportion of the customers choosing to return and the repurchasing price, but the asymmetric buy back mode is non-optimal mode. Finally, the numerical analysis strongly supports the conclusions in the study.
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  Cite this Reference:
Qin Juan-Juan and Zhao Daozhi, 2013. Research on the Supply Chain Buy-Back Modes Based on the Consumerís Strategic Returns with the Competition.  Research Journal of Applied Sciences, Engineering and Technology, 5(05): 1503-1510.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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