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2013 (Vol. 5, Issue: 03)
Article Information:

Application of Technology Acceptance Model in Predicting Behavioral Intention to Use Safety Helmet Reminder System

Kamarudin Ambak, Rozmi Ismail, Riza Atiq Abdullah, Azmi Abdul Latiff and Mohd Erwan Sanik
Corresponding Author:  Kamarudin Ambak 

Key words:  Helmet use, safety helmet reminder system, structural equation modeling, technology acceptance model, , ,
Vol. 5 , (03): 881-888
Submitted Accepted Published
June 19, 2012 July 09, 2012 January 21, 2013
Abstract:

Motorcycle is a common and popular mode of transportation in many developing countries. However, statistic of road accidents by the Royal Malaysian Police reveals that motorcyclists are found to be the most vulnerable road users as compared to users of other vehicles. This is due to the lack of safety protection and instability of motorcycles themselves. Despite the usefulness and effectiveness of safety helmet to prevent head injuries, majority of motorcycle users do not wear and fasten their helmet properly. This study presents a new approach in enhancing the safety of motorcycle riders through proper usage of safety helmet. The Technology Acceptance Model (TAM) was adopted in predicting the behavioral intention to use Safety Helmet Reminder (SHR) system towards a more proper helmet usage among motorcyclists. A multivariate analysis technique, known as Structural Equation Modeling (SEM) was used in modeling exercise. Results showed that the construct variables in TAM were found to be reliable and statistically significant. The evaluation of full structural model (TAM) showed the goodness-of-fit indices such as Goodness of Fit Index (GFI), Adjusted Goodness of Fit Index (AGFI), Comparative of Fit Index (CFI) and Tucker Lewis Index (TLI) were greater 0.9 and Root Means Square Error Approximation (RMSEA) was less than 0.08. Perceived ease of use was found as strong predictors than perceived usefulness regarding behavioral intention to use SHR. In addition, this study postulates that behavioral intention to use SHR has direct effect on the proper usage of safety helmet significantly.
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  Cite this Reference:
Kamarudin Ambak, Rozmi Ismail, Riza Atiq Abdullah, Azmi Abdul Latiff and Mohd Erwan Sanik, 2013. Application of Technology Acceptance Model in Predicting Behavioral Intention to Use Safety Helmet Reminder System.  Research Journal of Applied Sciences, Engineering and Technology, 5(03): 881-888.
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ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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