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Abstract
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Article Information:
The Moderating Effects of Corporate Image on the Relationship between Perceived Justice Dimensions and Consumer Attitudes and Repurchase Intentions from Online Shopping in Iran
Kamal Ghalandari, Leila Babaeinia and Maryam Ghorbani Ghale Jogh
Corresponding Author: Kamal Ghalandari
Submitted: June 08, 2012
Accepted: June 23, 2012
Published: January 01, 2013 |
Abstract:
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The purpose of this study is to investigate the effects of perceived justice dimensions on consumer
attitude (Satisfaction with the recovery, overall firm satisfaction and trust) and repurchase intentions by considering
the role of corporate image. Totally, 400 questionnaires were distributed to university students, that 380
questionnaires were used for the final analysis, which the results from analysis of them based on simple linear
regression and multiple hierarchical regression show that distributive justice has a positive influence on satisfaction
with the recovery and consumers’ trust; Procedural justice has a positive influence on satisfaction with the recovery,
overall firm satisfaction and repurchase intentions; Interactional justice has a positive influence on satisfaction with
the recovery, consumers’ trust and repurchase intentions; Satisfaction with the recovery has a positive influence on
consumers’ trust, overall firm satisfaction and repurchase intentions; Consumers’ trust has a positive influence on
repurchase intentions; Overall firm satisfaction has a positive influence on repurchase intentions. The study also
showed that corporate image plays a moderating role in the relationship between perceived justice dimensions and
overall firm satisfaction, consumers’ trust and repurchase intentions; also corporate image plays a moderating role in
the relationship between interactional justice and satisfaction with the recovery. However, the moderating role of
corporate image was not found in the relationship between distributive justice, procedural justice and satisfaction
with the recovery.
Key words: Consumers’ trust, corporate image, overall firm satisfaction, perceived justice dimensions, repurchase intentions, satisfaction with the recovery,
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Cite this Reference:
Kamal Ghalandari, Leila Babaeinia and Maryam Ghorbani Ghale Jogh, . The Moderating Effects of Corporate Image on the Relationship between Perceived Justice Dimensions and Consumer Attitudes and Repurchase Intentions from Online Shopping in Iran. Research Journal of Applied Sciences, Engineering and Technology, (01): 303-318.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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