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Abstract
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Article Information:
Ranking Parameters on Quality of Online Shopping Websites Using Multi-Criteria Method
Mehrbakhsh Nilashi, Karamollah Bagherifard, Othman Ibrahim, Nasim Janahmadi and Leila Ebrahimi
Corresponding Author: Mehrbakhsh Nilashi
Submitted: April 17, 2012
Accepted: May 23, 2012
Published: November 01, 2012 |
Abstract:
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The growing use of Internet in Malaysia provides a developing prospect of online shopping for
international students. Also, international students are an outstanding group in online shopping in Malaysia.
In view of this, in order to improve increase online shopping among international students and Malaysian
online shopping, a research framework was proposed and a survey of international student was done.
Proposed research framework considers three key dimensions service quality, information quality and
system quality for online shopping website. To gather initial data, international students of UTM were
asked. Data was collected from 300 international students of UTM. Using normal TOPSIS and fuzzy-
TOPSIS approaches all parameters in hierarchy were ranked. Our findings demonstrated that using fuzzy-
TOPSIS method trust, response time, reliability, responsiveness, empathy, timeliness, accuracy of
information, navigation and accessibility are the nine first important parameters in online website quality.
Key words: Fuzzy-TOPSIS, information quality, international students, online shopping, service quality, system, quality
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Cite this Reference:
Mehrbakhsh Nilashi, Karamollah Bagherifard, Othman Ibrahim, Nasim Janahmadi and Leila Ebrahimi, . Ranking Parameters on Quality of Online Shopping Websites Using Multi-Criteria Method. Research Journal of Applied Sciences, Engineering and Technology, (21): 4380-4396.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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