Home           Contact us           FAQs           
 
   Journal Page   |   Aims & Scope   |   Author Guideline   |   Editorial Board   |   Search
    Abstract
2012 (Vol. 4, Issue: 21)
Article Information:

Ranking Parameters on Quality of Online Shopping Websites Using Multi-Criteria Method

Mehrbakhsh Nilashi, Karamollah Bagherifard, Othman Ibrahim, Nasim Janahmadi and Leila Ebrahimi
Corresponding Author:  Mehrbakhsh Nilashi 

Key words:  Fuzzy-TOPSIS, information quality, international students, online shopping, service quality, system, quality
Vol. 4 , (21): 4380-4396
Submitted Accepted Published
April 17, 2012 May 23, 2012 November 01, 2012
Abstract:

The growing use of Internet in Malaysia provides a developing prospect of online shopping for international students. Also, international students are an outstanding group in online shopping in Malaysia. In view of this, in order to improve increase online shopping among international students and Malaysian online shopping, a research framework was proposed and a survey of international student was done. Proposed research framework considers three key dimensions service quality, information quality and system quality for online shopping website. To gather initial data, international students of UTM were asked. Data was collected from 300 international students of UTM. Using normal TOPSIS and fuzzy- TOPSIS approaches all parameters in hierarchy were ranked. Our findings demonstrated that using fuzzy- TOPSIS method trust, response time, reliability, responsiveness, empathy, timeliness, accuracy of information, navigation and accessibility are the nine first important parameters in online website quality.
Abstract PDF HTML
  Cite this Reference:
Mehrbakhsh Nilashi, Karamollah Bagherifard, Othman Ibrahim, Nasim Janahmadi and Leila Ebrahimi, 2012. Ranking Parameters on Quality of Online Shopping Websites Using Multi-Criteria Method.  Research Journal of Applied Sciences, Engineering and Technology, 4(21): 4380-4396.
    Advertise with us
 
ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
Submit Manuscript
   Current Information
   Sales & Services
   Contact Information
  Executive Managing Editor
  Email: admin@maxwellsci.com
  Publishing Editor
  Email: support@maxwellsci.com
  Account Manager
  Email: faisalm@maxwellsci.com
  Journal Editor
  Email: admin@maxwellsci.com
  Press Department
  Email: press@maxwellsci.com
Home  |  Contact us  |  About us  |  Privacy Policy
Copyright © 2009. MAXWELL Science Publication, a division of MAXWELLl Scientific Organization. All rights reserved