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Abstract
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Article Information:
Urban Tourism Promotion: What Makes the Difference
Ülke Evrim Uysal
Corresponding Author: Ülke Evrim Uysal
Submitted: October 22, 2012
Accepted: December 14, 2012
Published: January 25, 2013 |
Abstract:
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Research on urban tourism promotion has recently gained a considerable importance. Urban tourism promotion plays a crucial role in raising the tourism profile of the city. Given the difference of cities, it is astonishing to discover that cities’ tourism promotion materials repetitively use similar slogans, phrases and expressions. This study evaluates tourism promotion of two different cities, Helsinki and Istanbul, which rely on three common selling points: ‘the city between the East and West’, ‘the city of tolerance’ and ‘city size’. The study examines tourism materials by using content analysis in order to identify how these categories are used and how they represent Helsinki and Istanbul.
Key words: City marketing, content analysis, Helsinki, Istanbul, tourism promotion, urban tourism ,
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Cite this Reference:
Ülke Evrim Uysal, . Urban Tourism Promotion: What Makes the Difference. Current Research Journal of Social Sciences, (1): 17-27.
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ISSN (Online): 2041-3246
ISSN (Print): 2041-3238 |
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