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Article Information:
Managing Nigeria's Image Crisis: Akunyili’s Rebranding Programme to the Rescue (?)
Victor Egwemi
Corresponding Author: Victor Egwemi
Submitted: 2010 February, 09
Accepted: 2010 May, 08
Published: 2010 August, 30 |
Abstract:
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This research examines the current image problem in Nigeria, the attem pt to launder this im age via
rebranding, the kind of reactions that rebranding has elicited and a prognosis on w hat can be done. This is
against the background of the image crisis that the country suffered from between 1993 and 1999. The image
crisis in that period was largely attributed to Nigeria’s lack of democratic progress. This image crisis was again
compounded by the fraud that characterized the 2007 general elections. While arguing that the rebranding
programme seems to be more of a cosmetic remedy, the paper recommends among other things that beyond
sloganeering, the Nigerian government needs to address the issues that gave rise to the image crisis in the first
place. This is the only way that N igeria can get out of the image quagmire.
Key words: Image abyss, image crisis, Nigeria, rebranding programme, , ,
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Cite this Reference:
Victor Egwemi, . Managing Nigeria's Image Crisis: Akunyili’s Rebranding Programme to the Rescue (?). Current Research Journal of Economic Theory, (3): Page No: 131-135.
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ISSN (Online): 2042-485X
ISSN (Print): 2042-4841 |
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