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     Advance Journal of Food Science and Technology

    Abstract
2015(Vol.9, Issue:6)
Article Information:

Factors Affecting the Consumer Willingness to Buy Based on the Quality of the Signal

Ma Rui
Corresponding Author:  Ma Rui 
Submitted: March ‎25, ‎2015
Accepted: April ‎28, ‎2015
Published: August 25, 2015
Abstract:
This study from the perspective of the quality of the signal by 191 consumers in Nanjing questionnaire using SPSS statistical software factors to consider when consumers choose yogurt were analyzed, analysis safety certification, durability, price, brand awareness and whether the quality of the signal in the supermarket to buy consumer willingness to buy influence in varying degrees and finally put forward specific recommendations based on the analysis results.

Key words:  Food quality, influencing factors, multiple linear regression model, quality of the signal, yogurt, ,
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Cite this Reference:
Ma Rui, . Factors Affecting the Consumer Willingness to Buy Based on the Quality of the Signal. Advance Journal of Food Science and Technology, (6): 455-459.
ISSN (Online):  2042-4876
ISSN (Print):   2042-4868
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