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Article Information:
Research on the Development Route of Internationalization Brand of Sports Nutrition Food
Haifang Zhang
Corresponding Author: Haifang Zhang
Submitted: November 10, 2014
Accepted: February 5, 2015
Published: May 10, 2015 |
Abstract:
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In this study, it takes the interpretation of internationalization brand of sports nutrition food as the cutting point, by means of explaining the difficulties that Chinese sports nutrition food brand encountered at the present stage to explore the route of realizing the internationalization brand of sports nutrition food. With the rapid development of Chinese economic growth, the brand of Chinese sports nutrition food is also facing the fierce global market competition.
Key words: Global competition, Internationalization brand, sports nutrition food, , , ,
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Cite this Reference:
Haifang Zhang , . Research on the Development Route of Internationalization Brand of Sports Nutrition Food. Advance Journal of Food Science and Technology, (2): 94-97.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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