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Article Information:
Research on Green Food Marketing Strategy of China
Qu Yan
Corresponding Author: Qu Yan
Submitted: November 7, 2014
Accepted: January 19, 2015
Published: May 05, 2015 |
Abstract:
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With the improvement of people's living standards, people's growing demand for green food is becoming bigger and bigger, but there are some problems in traditional marketing and at the same time, the rapid development of web marketing has impacted greatly on traditional marketing channels of the green food. The study attempts to analyze the development and the problems of green food in our country in traditional marketing, discussed the necessity and feasibility of the traditional green food enterprises to develop E-commerce in the Internet era, as well as ways to network marketing development and put forward countermeasures and suggestions for China green marketing.
Key words: Green food, marketing strategy, web marketing , , , ,
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Cite this Reference:
Qu Yan, . Research on Green Food Marketing Strategy of China. Advance Journal of Food Science and Technology, (1): 68-71.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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