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Abstract
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Article Information:
Chinese Health Care Products Industry's Future Strategic Positioning: Elderly Biotechnological Health Care Products Based on TCM
Yong Liu, Suzhen Zhang and Dazheng Wang
Corresponding Author: Yong Liu
Submitted: September 30, 2014
Accepted: November 3, 2014
Published: February 25, 2015 |
Abstract:
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In order to study future strategic positioning of elderly biotechnological health care products from biological extraction technology in Chinese health care products industries, we analyze that the development of high-quality elderly health care products is needed and still remains a challenge due to the rapid growth in biological extraction technology. In this study, with the improvement of people's living standards, health care products has become a major consumer products for elderly, Traditional Chinese Medicine (TCM) as a traditional medicine health and health culture, is health care products developed an important theoretical basis and effective material source, development with biological extraction technology can promote future strategic positioning of elderly biotechnological health care products in Chinese health care products industry.
Key words: Biological extraction technology, Chinese health care products industry, elderly biotechnological health care products, future strategic positioning, traditional Chinese medicine, ,
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Cite this Reference:
Yong Liu, Suzhen Zhang and Dazheng Wang, . Chinese Health Care Products Industry's Future Strategic Positioning: Elderly Biotechnological Health Care Products Based on TCM. Advance Journal of Food Science and Technology, (6): 459-465.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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