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Article Information:
Research on Channel Strategies of Modern Agricultural Engineering Demonstration Sites in Guangzhou
Wen-guang Liang, Chun Xie and Qian-qian Pang
Corresponding Author: Wen-guang Liang
Submitted: April 15, 2014
Accepted: September 25, 2014
Published: January 20, 2015 |
Abstract:
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The research discusses the channel structure of modern agricultural engineering demonstration sites in Guangzhou. It analyzes the strategies of channel competition, personnel combination, transportation combination and terminal network construction. Enterprises adapt different marketing channel strategies on the basis of the type of the market. The research has made certain achievement and has certain guiding significance.
Key words: Channel strategy, marketing channels, modern agriculture, , , ,
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Abstract
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Cite this Reference:
Wen-guang Liang, Chun Xie and Qian-qian Pang, . Research on Channel Strategies of Modern Agricultural Engineering Demonstration Sites in Guangzhou. Advance Journal of Food Science and Technology, (2): 63-66.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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