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2013 (Vol. 5, Issue: 11)
Article Information:

Exploring Tourists’ Cognition of Crisis Management on Leisure Farms

Hsiu-Chin Huang, Yi-Hsuan Lai, Ko-Chia Chen and Chia-Ming Chang
Corresponding Author:  Chia-Ming Chang 

Key words:  Crisis management, leisure farm, tourists, , , ,
Vol. 5 , (11): 1456-1460
Submitted Accepted Published
June 28, 2013 July 12, 2013 November 05, 2013
Abstract:

The population for this study was tourists from four leisure farms in Southern Taiwan. Out of 400 distributed questionnaires, 347 usable responses were received, indicating a valid response rate of 87%. Regarding the ranking of tourists’ cognition toward crisis event seriousness, the statistics results show that the possibility of “getting attacked by wild bugs” ranked first, followed by “the lack of maintaining and checking children playing facilities causes injuries”. However, low cognition was observed on the item “get attacked by raised animals”. In terms of the ranking of tourists’ cognition toward crisis event precautious capability, the best capabilities were “the lack of maintaining and checking children playing facilities causes injuries” and “getting attacked by wild bugs”. On the contrary, the worst precautious capability was “dangerous trails (e.g., roadways are easy to cause slip and fall/too steep/dangerous topography)”. In addition, the findings indicate that different background variables (e.g., gender, age, educational background and marital status) exert significant differences on tourists’ cognition toward crisis event seriousness and precautious capability on leisure farms.
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  Cite this Reference:
Hsiu-Chin Huang, Yi-Hsuan Lai, Ko-Chia Chen and Chia-Ming Chang, 2013. Exploring Tourists’ Cognition of Crisis Management on Leisure Farms.  Advance Journal of Food Science and Technology, 5(11): 1456-1460.
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ISSN (Online):  2042-4876
ISSN (Print):   2042-4868
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