Home           Contact us           FAQs           
 
   Journal Page   |   Aims & Scope   |   Author Guideline   |   Editorial Board   |   Search
    Abstract
2012 (Vol. 4, Issue: 4)
Article Information:

E-Marketing Development in Virtual Market-Space: A Strategic Perspective

Hu Ya-Ping
Corresponding Author:  Hu Ya-Ping 

Key words:  Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction, ,
Vol. 4 , (4): 359-366
Submitted Accepted Published
May 24, 2012 June 21, 2012 September 25, 2012
Abstract:

The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study.
Abstract PDF HTML
  Cite this Reference:
Hu Ya-Ping, 2012. E-Marketing Development in Virtual Market-Space: A Strategic Perspective.  Asian Journal of Business Management, 4(4): 359-366.
    Advertise with us
 
ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
Submit Manuscript
   Current Information
   Sales & Services
   Contact Information
  Executive Managing Editor
  Email: admin@maxwellsci.com
  Publishing Editor
  Email: support@maxwellsci.com
  Account Manager
  Email: faisalm@maxwellsci.com
  Journal Editor
  Email: admin@maxwellsci.com
  Press Department
  Email: press@maxwellsci.com
Home  |  Contact us  |  About us  |  Privacy Policy
Copyright © 2009. MAXWELL Science Publication, a division of MAXWELLl Scientific Organization. All rights reserved