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2012 (Vol. 4, Issue: 3)
Article Information:

Moderating Effect of Accompaniment on the Relationship Between Online Perceived Quality and Perceived Value

Nozha Erragcha and Jamel-Eddine Gharbi
Corresponding Author:  Nozha Erragcha 

Key words:  Accompaniment, moderating effect, online perceived quality, perceived value, purchase intention, ,
Vol. 4 , (3): 260-266
Submitted Accepted Published
February 21, 2012 March 24, 2012 June 25, 2012
Abstract:

The aim of this research is to highlight the impact of the mediating effect of the perceived value on the influence of perceived quality of the purchase-site on the buying intention, Moreover; our goal is to study the moderating effect of accompaniment on the relationship between the perceived quality on perceived value web site. The data-gathering was carried out through an experimentation conducted an online-trading site for a laptop purchase. The findings reveal that the perceived quality partially influence the perceived value. The latter exerts a positive effect upon the buying intention. Accompaniment moderates the relationship between the perceived quality and the perceived value.
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  Cite this Reference:
Nozha Erragcha and Jamel-Eddine Gharbi, 2012. Moderating Effect of Accompaniment on the Relationship Between Online Perceived Quality and Perceived Value.  Asian Journal of Business Management, 4(3): 260-266.
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ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
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