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2012 (Vol. 4, Issue: 3)
Article Information:

Customer Satisfaction Affects the Customer Loyalty: Evidence from Telecommunication Sector in Pakistan

Mian Usman Sattar and Beenish Sattar
Corresponding Author:  Mian Usman Sattar 

Key words:  Customer loyalty, customer satisfaction, price, service quality, telecommunication industry, ,
Vol. 4 , (3): 252-259
Submitted Accepted Published
February 13, 2011 March 15, 2012 June 25, 2012
Abstract:

The aim of the study is to reveal the relation between customer satisfaction and customer loyalty in telecommunication sector of Pakistan. Government took dramatic and drastic steps to make this industry a larger player in the economy. Low prices and high service quality made the industry grow at alarming rate. The qualitative research was conducted from 104 professionals of Pakistan, with a questionnaire and factor analysis was further used to confirm the analysis.
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  Cite this Reference:
Mian Usman Sattar and Beenish Sattar, 2012. Customer Satisfaction Affects the Customer Loyalty: Evidence from Telecommunication Sector in Pakistan.  Asian Journal of Business Management, 4(3): 252-259.
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ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
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