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Abstract
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Article Information:
Customer Satisfaction Affects the Customer Loyalty: Evidence from Telecommunication Sector in Pakistan
Mian Usman Sattar and Beenish Sattar
Corresponding Author: Mian Usman Sattar
Submitted: February 13, 2011
Accepted: March 15, 2012
Published: June 25, 2012 |
Abstract:
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The aim of the study is to reveal the relation between customer satisfaction and customer loyalty in
telecommunication sector of Pakistan. Government took dramatic and drastic steps to make this industry a
larger player in the economy. Low prices and high service quality made the industry grow at alarming rate. The
qualitative research was conducted from 104 professionals of Pakistan, with a questionnaire and factor analysis
was further used to confirm the analysis.
Key words: Customer loyalty, customer satisfaction, price, service quality, telecommunication industry, ,
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Abstract
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Cite this Reference:
Mian Usman Sattar and Beenish Sattar, . Customer Satisfaction Affects the Customer Loyalty: Evidence from Telecommunication Sector in Pakistan. Asian Journal of Business Management, (3): 252-259.
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ISSN (Online): 2041-8752
ISSN (Print): 2041-8744 |
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