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2012 (Vol. 4, Issue: 2)
Article Information:

The Impact of Brands on Consumer Purchase Intentions

Syed Saad Hussain Shah, Jabran Aziz, Ahsan raza Jaffari, Sidra Waris, Wasiq Ejaz, Maira Fatima and Syed Kamran Sherazi
Corresponding Author:  Syed Saad Hussain Shah 

Key words:  Brand, brand attitude, brand attachment, core brand image, environmental consequences, purchasing intentions,
Vol. 4 , (2): 105-110
Submitted Accepted Published
July 17, 2011 September 25, 2011 April 15, 2012
Abstract:

The purpose of this study is to incorporate the core brand image, brand attitude and brand attachment with environmental consequences to testify the impact on the consumer purchase intentions. Does environmental consequences has some role while formatting purchase intention of the customer or people do not think about it. Either customers want to attach themselves with brand only or they also keep into account the corporate social responsibility index as well. Results show that core brand image and brand attitude has positive impact whereas environmental consequences have negative effect on the purchasing intention of customers (smokers).
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  Cite this Reference:
Syed Saad Hussain Shah, Jabran Aziz, Ahsan raza Jaffari, Sidra Waris, Wasiq Ejaz, Maira Fatima and Syed Kamran Sherazi, 2012. The Impact of Brands on Consumer Purchase Intentions.  Asian Journal of Business Management, 4(2): 105-110.
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ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
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