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2011 (Vol. 3, Issue: 4)
Article Information:

Cultural Diagnosis: An Empirical Investigation of Cellular Industry of Pakistan

Qamar Ali and Manqoosh ur Rehman
Corresponding Author:  Qamar Ali 

Key words:  Competing values framework, existing culture, organizational culture, organizational culture, assessment instrument, perceived culture,
Vol. 3 , (4): 278-286
Submitted Accepted Published
2011 August, 08 2011 October, 15 2011 November, 15

This study describes research in five cellular companies operating in Pakistan, aimed at identifying their current and preferred organizational culture. Using Quinn and Rohrbaugh (1983) competing values framework, the overall cultural profiles and dominant characteristics of the organizations and industry are determined through a personally administered survey employing the Organizational Culture Assessment Instrument (OCAI). The results indicate that hierarchy culture is dominating in cellular industry, whereas the clan is found to be the most preferred cultural archetype in majority of cellular companies. This indicates a misalignment between what employees think is needed and what is perceived to exist.
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  Cite this Reference:
Qamar Ali and Manqoosh ur Rehman, 2011. Cultural Diagnosis: An Empirical Investigation of Cellular Industry of Pakistan.  Asian Journal of Business Management, 3(4): 278-286.
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ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
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