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2011 (Vol. 3, Issue: 3)
Article Information:

Sales Promotion Strategies of Financial Institutions in Bayelsa State

Banabo Ekankumo and Koroye Braye Henry
Corresponding Author:  Banabo Ekankumo 

Key words:  Consolidation, economic development, financial institutions, sales promotion, strategies, ,
Vol. 3 , (3): 203-209
Submitted Accepted Published
2011 June, 07 2011 August, 08 2011 August, 15
Abstract:

Sales promotion is a veritable tool in the hands of marketers to not only serve as a defensive strategy but an offensive weapon to combat the ever increasing competitive environment of the organization. Its primary objective is to act as a conduit through which marketers can build loyalty of consumers as well induce quick profit as a result of return purchase. Therefore, the study is an attempt to critically and empirically examine the sales promotion strategies of financial institution in Nigeria. The main objectives was to find out if such a review is necessary in a dynamic business environment and to underscore whether or not sales promotion strategies are effectively adopted in the banking industry in Bayelsa State. Total is 15 banks was randomly selected with 278 respondents who are marketers structured questionnaires were admitted and results gathered were analyzed using tabulation and single percentage method. The summary of the result was that sales promotion is aptly adopted by majority of banks in Yenagoa, and it subsequently recommended that the widest possible understand of the strategy has to be communicated to all levels of the organization to provide the detailed promotional plan of the banks.
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  Cite this Reference:
Banabo Ekankumo and Koroye Braye Henry, 2011. Sales Promotion Strategies of Financial Institutions in Bayelsa State.  Asian Journal of Business Management, 3(3): 203-209.
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ISSN (Online):  2041-8752
ISSN (Print):   2041-8744
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